About Us
Hello! I’m Alex, and three years ago, my family and I moved from Ukraine to the United States, settling in the welcoming community of Arkansas. We immediately fell in love with the people, nature, culture, and the overall business environment. However, we encountered one significant challenge: finding delicious, healthy, and affordable food.
As we all know, we are what we eat. As responsible parents, we spent countless hours searching for high-quality ingredients and cooking elaborate meals, only to spend even more time washing dishes afterward. It became clear that we needed a better solution.
Interestingly, my partners, who are seasoned retail professionals with decades of experience, faced the same challenge. Leveraging our combined expertise, innovative freezing technology, and a robust global network to source the finest clean ingredients, we decided to create PSBL.
Our mission is to offer Americans the world’s finest products that are not only delicious but also convenient, affordable, and healthy. We firmly believe that nutritious food can be both tasty and accessible.
PSBL is spearheading a Paradigm Shift for Better Living for all Americans by revolutionizing several key categories in food retail.
Here’s what we provide:
#1
Delicious
Prepared by award-winning chefs from USA and Europe
#2
Convenient
5 minutes start to finish
18 month shelf-life
#3
Affordable
Starting from $7.97 a meal
#4
Better for you
Clean ingredients only.
Nutritionally balanced by the world leading scientist
Our team comprises industry veterans and experts
Together, we are committed to transforming the way Americans experience food, making it easier for everyone to enjoy meals that are both healthy and delectable
Shawn Baldwin
32 years of experience in global sourcing at Walmart and Sam’s Club
Rihards Fridenbergs-Kalnins
Award-winning Chef from Europe, bringing culinary excellence
Dr. Paul Clayton
A world-leading scientist in the Pharma Nutrition field
Matt Herlevic
Boasting over 30 years in trade marketing at Sam’s
Alex Isaiev
A serial international entrepreneur in food retail
Tatiana Zlydennaya
A nutritionist dedicated to crafting nutritionally balanced meals
German Savickis
A successful serial entrepreneur
Sam Liebhart
A serial entrepreneur and a great expert in finance