About Us

Hello! I’m Alex, and three years ago, my family and I moved from Ukraine to the United States, settling in the welcoming community of Arkansas. We immediately fell in love with the people, nature, culture, and the overall business environment. However, we encountered one significant challenge: finding delicious, healthy, and affordable food.

As we all know, we are what we eat. As responsible parents, we spent countless hours searching for high-quality ingredients and cooking elaborate meals, only to spend even more time washing dishes afterward. It became clear that we needed a better solution.

Interestingly, my partners, who are seasoned retail professionals with decades of experience, faced the same challenge. Leveraging our combined expertise, innovative freezing technology, and a robust global network to source the finest clean ingredients, we decided to create PSBL.

Our mission is to offer Americans the world’s finest products that are not only delicious but also convenient, affordable, and healthy. We firmly believe that nutritious food can be both tasty and accessible.

PSBL is spearheading a Paradigm Shift for Better Living for all Americans by revolutionizing several key categories in food retail.